Crown’s Sales staff is drawn from the very industries that the company serves. We understand our customers’ needs because we know the markets in which they operate. Our team members boast many decades of industry experience and have been centrally involved in the development of our major product lines. More than 40 years after the company’s founding—across five generations of product formulations—that collective knowledge allows Crown to maintain its position as the market leader offering state-of-the-art application systems, services, and products.

Performance Chemicals Group

Nick Simmons
Vice President – Performance Chemicals Group
Phone: (303) 748-1980 (m)

Nick Simmons joined Crown in 2018 as Director, Marketing and Corporate Strategy. He subsequently worked as GM/Sales Director of Oilfield Services before being promoted to his current position of Vice President, Performance Chemicals. He is highly experienced in steering the development and management of the design, implementation, testing, and delivery of business analytics and models that support business growth. Nick received his Bachelor of Science in Business Administration from the University of Denver.

Scott Tucker
Director – Performance Chemicals Group
Phone: (936) 827-5197 (m)

Western Region

John Opseth
Vice President – Western Region
Phone: (307) 306-8798 (m)

John Opseth has worked in the coal mining and processing industry since 1979. He joined Crown as PRB Operations Manager in 2012, later rising to VP/GM Sales and Operations for the Western region. Beyond his 40+ years in the mining industry, he has also served as chair of the Gillette, Wyoming planning commission, on its city council, and as Mayor, from 2013 to 2015, of the “Energy Capital of the Nation.”

Dave Undlin
Director of Sales – Western Region
Phone: (605) 641-6393 (m)

Jim Ascher
Area Sales Manager – Southwest Region
Phone: (970) 819-3984 (o)
Phone: (970) 846-0525 (m)

Tamara Brown
Customer Service – Western Region
Phone: (307) 306-8790 (m)

Eastern Region

Doug Schane
Vice President – Eastern Region
Phone: (740) 359-9238 (m)

Doug Schane joined Crown as a Senior Project Manager in 2014 after more than 30 years in the mining and chemical manufacturing industries. His previous experience at Taggart Global and Fenner Dunlop make him exceptional at identifying customers’ needs and delivering solutions. He is a graduate of West Virginia University.

Christina Smith
Customer Service – Eastern Region
Phone: (304) 741-5333 (m)

Midwest Region

Wes Riddle
Vice President – Midwest Region
Phone: (618) 841-7277 (m)

Wes Riddle joined Crown from Murray Energy in 2017 with 15+ years of coal mining and plant experience. Based in southern Illinois, he is centrally located to serve customers throughout the Midwest.

Stephanie Elkins
Customer Service – Midwest Region
Phone: (304) 412-0923 (m)

Service Strategy

Crown Carbon Reduction Technologies is committed to delivering sustainable and reliable application systems. We are highly responsive when problems inevitably arise and respond to needs with the highest urgency. We maintain necessary spare parts and perform preventative inspections to maximize up-time and overall reliability.

  • 24/7 Response—We are available 24/7 to troubleshoot your systems.
  • In-Stock ComponentsWe have pumps, parts, tanks, hose, fittings, and components in stock and ready to go.
  • New/Retrofit InstallationsWhether you need minor adjustments or a whole new system installed, we’re here for you.
  • Inspections, RepairsWe perform site surveys, assess equipment, and evaluate processes to ensure economical, effective chemical treatment. Our inspections include system performance analysis, component repair and replacement, inventory check, and a program status review with facility management to discuss program effectiveness.

Contact any of our staff with inquiries on how we can assist in improving your operational sustainability, environmental stewardship, and regulatory compliance.